Working with 15gifts.com I created all vector and results copy for the new ‘Help Me Choose’ tool. The process involved:

  • Creating different personas and ‘user journeys’ prior to copy creation
  • Digesting Hiscox information on different types of insurance
  • Working closely with the 15gifts team to create the copy and messaging
  • Creating, uploading and testing all copy
  • Discussing changes with Hiscox and 15gifts
  • Carrying all changes before sign-off
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