Guinea Pig

Working closely with the Director and rest of the Guinea Pig team, I helped this new company establish a distinctive style for their copy. I wrote some of the copy for their new website and gave them the tools so write further copy in house. The process involved:

  • Meeting with the team at their office
  • Facilitating a series of ‘discovery’ activities
  • Reviewing the activities and drafting copy
  • Rolling out the copy for several webpages
  • Creating a copy guide to be used in-house
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