Put an end to sloppy copy: part 1 – Me, myself and I

Bad grammar isn’t good enough.

There are plenty of super duper copywriters out there who have a great grip on grammar and can produce sparkling and creative copy that is communicated correctly. That’s what you pay us for. So why is so much online and print material poorly written, with basic grammar ignored, misunderstood or overlooked?

Whether you choose to write your own words or you hire freelance copywriters to work the magic for you, there’s no excuse for sloppy copy. Without beating around the bush: it’s bad for business.

On a mission to rid the web of grammatical hiccups, slip-ups and boo-boos, I’ll be writing an ongoing series of practical blog posts that tackle basic grammar rules, everyone can handle. Here goes:

Part 1: Me, myself and I

Me and I are two of the most commonly misused pronouns. On the whole, ‘I’ tends to be wildly overused, whilst there’s a generally lack of love for ‘ME’. Poor me 🙁

I blame school. Grammar drills which focus on ME or I have a tendency to stamp out incorrect use of ME, but fail to highlight the contexts where the use of ME is correct. Remember writing out sentences like these when you were at school:

  • My friend and me played in the park = My friend and I played in the park
  • Tom and me went for a walk = Tom and I went for a walk

As a result, many of us grew up thinking that, in formal language, ME should be substituted for I in most cases. But in fact, I should only be used when you are the speaking about yourself as the main subject of the sentence.

Confused? Let’s get practical. Take a look at these sentences:

The easiest way to check if you’re using the correct pronoun is the remove the other person in the sentence:

  • My friend and ME played in the park would become ME played in the park
  • Tom and ME went for a walk would become ME went for a walk

It should be fairly obvious that the use of ME is wrong in both sentences. I is the correct pronoun to use.

Let’s try another one

  • My boyfriend Tom and ME like eating sushi

Get rid of Tom, and we’re left with: ME like eating sushi

Sounds silly, doesn’t it. Correct it to ‘I like eating sushi’ and we’re good. (And with Tom out of the equation, there’s more sushi for me, I, me. Pass the wasabi.

So when does ME come in?

A few more examples should clear this up. Let’s use the same technique of removing the other person:

  • The giant doughnut exploded, covering Tom and I from head to toe in jam

Sounds ok, doesn’t it. But what happens if we rid of Tom:

  • The giant doughnut exploded, covering I from head to toe in jam

Sounds stupid, and rather pompous. So ME is the better fit:

  • The giant doughnut exploded, covering ME from head to toe in jam.

Got time for a few more?

  • The present was from Tom and I = The present was from I 🙁 Use ME
  • To be perfectly honest, I don’t know what to do. Whilst Tom and I would love to come to your poetry reading, we had both planned to wash our hair that evening. = I would love to come to your poetry reading 🙂
  • It seemed to Tom and ME that there was little point in trying to cross the river to escape the blood thirsty monsters, as the man-eating giraffes on the other side would get us anyway. = It seemed to ME 🙂

I hope that helps. Continuing the mission to stamp out sloppy copy, look out for my next blog on ‘OR or NOR.’

lucy@lucygrewcock.comLooking for a freelance copywriter with  a great grip on grammar to write for you, or edit your existing copy? Just drop me a line

Fall back in love with your blog

Blogging. Who needs it now we’ve got Twitter?

 

Writing a blog takes up your time or, if you’re paying a freelance copywriter to blog for you, your money. And what’s the point of your blog anyway? Does anyone even read it?

Why bother with blogs?

Almost every company has a blog, but ask why a business needs one, and you’re likely to be met with blank faces. This can be demoralising, whether you’re writing the blog yourself, or forking out for a blog copywriter to write posts for you.

The good news? Blog writing is valuable and does benefit your site, so long as you post high quality content that adds credibility and visibility to your business.

Here’s why:

 

  • Give your brand personality. Friendly, honest blog writing puts a human face behind the sales blurb on your website and shows your customers and potential clients that you and your company are ready and willing to communicate with the real world. This personality should reinforce or refresh your existing brand identity and communicate your company ethos to new clients.
  • Position you as an expert in the marketplace. Insightful and informative blog writing shows the world that you know your stuff. Write intelligent yet accessible posts that demonstrate your specialist understanding and services to communicate your expertise.
  • Improve your online visibility. The main reason most businesses blog is to attract new customers and drive sales, but how does this work exactly? In short: every time you post a relevant blog, Google indexes that page and you increase the likelihood of a potential client finding your site through an online search. Optimise your post with keywords and links, and the potential for new leads increases. Once you have in excess of 300 quality pages indexed on your blog, you’re likely to see an significant increase in the number of visitors to your site.
  • Showcase your talent and promote your work. Perhaps you’re a garden designer who wants to show-off your latest creation, a soil analyst who wants to document your work and attract funding, a musician with new material, or even a blog writer who wants to prove you can write.
  • Stay up to date with the latest innovations. Prove that you’ve got your finger on the pulse and satisfy your customers that you’re a dynamic and forward thinking company by blogging about recent breakthroughs, pioneering ideas and new technology in your industry.
  • Give clients a reason to revisit your site: You may not change or update your website for several years, so once a client has finished working with you or using your site, they’re not being encouraged to return. Promise and deliver regular and informative blog posts, and they’ll be more tempted to come back and see what you’re up to.
  • Blog to build trust: The web is a big place, littered with dodgy companies, redundant sites and potential hackers. Use a blog to prove that you’re one of the good guys and show that you’re an active site with satisfied customers. Even better, if visitors see that your blog has a decent following and that others are sharing and linking to your posts, your trustworthiness can rocket.

lucy@lucygrewcock.comNeed a professional  blog writer? Contact me for a quote and free sample.