Work the World
Work the World create award-winning overseas ‘elective’ placements for students and healthcare professionals. I was appointed to work on a copy-editing project that involved tailoring their existing UK content for Australian and American markets. Working with 13,000 words of content in total, I adapted a set of 11 destination pages and 8 elective pages to ensure they portrayed the same key information in a different way for each market. A solid understanding of SEO-friendly copy and the language/grammar requirements for each market was essential.