Bad grammar isn’t good enough.
There are plenty of super duper copywriters out there who have a great grip on grammar and can produce sparkling and creative copy that is communicated correctly. That’s what you pay us for. So why is so much online and print material poorly written, with basic grammar ignored, misunderstood or overlooked?
Whether you choose to write your own words or you hire freelance copywriters to work the magic for you, there’s no excuse for sloppy copy. Without beating around the bush: it’s bad for business.
On a mission to rid the web of grammatical hiccups, slip-ups and boo-boos, I’ll be writing an ongoing series of practical blog posts that tackle basic grammar rules, everyone can handle. Here goes:
Part 1: Me, myself and I
Me and I are two of the most commonly misused pronouns. On the whole, ‘I’ tends to be wildly overused, whilst there’s a generally lack of love for ‘ME’. Poor me 🙁
I blame school. Grammar drills which focus on ME or I have a tendency to stamp out incorrect use of ME, but fail to highlight the contexts where the use of ME is correct. Remember writing out sentences like these when you were at school:
- My friend and me played in the park = My friend and I played in the park
- Tom and me went for a walk = Tom and I went for a walk
As a result, many of us grew up thinking that, in formal language, ME should be substituted for I in most cases. But in fact, I should only be used when you are the speaking about yourself as the main subject of the sentence.
Confused? Let’s get practical. Take a look at these sentences:
The easiest way to check if you’re using the correct pronoun is the remove the other person in the sentence:
- My friend and ME played in the park would become ME played in the park
- Tom and ME went for a walk would become ME went for a walk
It should be fairly obvious that the use of ME is wrong in both sentences. I is the correct pronoun to use.
Let’s try another one
- My boyfriend Tom and ME like eating sushi
Get rid of Tom, and we’re left with: ME like eating sushi
Sounds silly, doesn’t it. Correct it to ‘I like eating sushi’ and we’re good. (And with Tom out of the equation, there’s more sushi for
me, I, me. Pass the wasabi.
So when does ME come in?
A few more examples should clear this up. Let’s use the same technique of removing the other person:
- The giant doughnut exploded, covering Tom and I from head to toe in jam
Sounds ok, doesn’t it. But what happens if we rid of Tom:
- The giant doughnut exploded, covering I from head to toe in jam
Sounds stupid, and rather pompous. So ME is the better fit:
- The giant doughnut exploded, covering ME from head to toe in jam.
Got time for a few more?
- The present was from Tom and I = The present was from I 🙁 Use ME
- To be perfectly honest, I don’t know what to do. Whilst Tom and I would love to come to your poetry reading, we had both planned to wash our hair that evening. = I would love to come to your poetry reading 🙂
- It seemed to Tom and ME that there was little point in trying to cross the river to escape the blood thirsty monsters, as the man-eating giraffes on the other side would get us anyway. = It seemed to ME 🙂
I hope that helps. Continuing the mission to stamp out sloppy copy, look out for my next blog on ‘OR or NOR.’
Looking for a freelance copywriter with a great grip on grammar to write for you, or edit your existing copy? Just drop me a line